But surely the face-eating leopards won’t eat my face!

Many people who have invested a lot of time and energy into corporate platforms don’t want to walk away from that, which is entirely understandable. And anyway, they muse, how bad could it possibly be?

Let’s look at some risks:

Radicalisation – but that’s fine because I’m immune to propaganda.

Um, maybe? Some people are more susceptible than others. However, people are on the platforms they’re on because of the “network effect”. You’re there because your contacts are there and your contacts are there because you are. Some of them are susceptible and by staying in propaganda-filled environments, you’re helping expose them.

You’re also exposing yourself and your contacts to greater risk of hate speech. Zuckerberg went to the inauguration, stood next to a guy who gave Hitler salutes, and is also doing his part for Trump by allowing greater hate speech. Sticks and stones may not break your bones or hurt your feelings, but it’s highly damaging to some people. And also changes the political discourse and will impact our rights. Again, you and your friends are holding each other hostage via the network effect.

Multiple studies have shown that boys are being groomed into extreme misogyny via algorithms on video-based social media. Again, the corporate platforms are a problem.

Whether or not you’re personally immune (you’re not, sorry), society as a whole certainly isn’t.

Non-state physical threat – I’ll be fine

In the US, it’s extremely clear that radicalised actors face a physical threat to minoritised groups. My own opinion is that migrants (and the children of migrants) who actually are in quite a lot of danger. Facebook has previously been a major platform for planning and coordination for at least one genocide.

Women and LGBT people are also at high risk of doxing, via Meta. “The Facebook platform makes doxing particularly easy and rewarding for doxers.” Facebook has also leaked personal information to people pretending to be police, as no warrant is required in emergency situations.

Maybe you’ll be fine, but some groups are in serious danger.

State-based threat – I’ll be fine!!

Americans generally don’t really have very many data rights. Europeans have many more, but Meta routinely ignores them (getting fines that would be massive for a less-profitable company). The problem is not just that they mishandled data, but they’ve been accused of collecting excessive data they had no right to and which users hadn’t and couldn’t consent to.

That data includes information like gender, race, sexuality, orientation, trans status, susceptibility to addiction – it’s far ranging. Indeed, Meta collects and utilises data about users likely race and other protected characteristics. Some of this data, say, identifying Hispanic Spanish-speakers, may be useful for Trump’s campaign promise of putting people into camps.

And, if a court orders Meta to share any of their collected data with the cops, they have to comply. Which is how they came to participate in helping prosecute abortion care.

If they stored less data, or kept messages encrypted, they would not have had access to this data to share. But instead, they also track as much information as possible from their own apps and from other, unrelated apps listed in your phone’s app store.

I searched my phone’s app store for “period tracker” and the top result leaks data to facebook. Apps with Facebook trackers collect “off meta activity” to use to show you adverts. Or to share with anyone who has a court order demanding they do so.

They also track your relationships on and offline, via apps, partly by tracking location.

WhatsApp’s message content are encrypted and thus not visible to the company, but they know who you message, how often, at what times, where you are when you send them. This is called metadata and in some ways it’s more valuable than the message contents. Not for prosecuting abortions as above, but for inferring relationships and life circumstances.

The sheer amount of surveillance available to state actors is dizzying. But you’ll be fine, right?

Oh wow, no, we need regulation, especially to protect kids!

It’s absolutely true that individual action is not going to put a stop to this, and larger, collectivised action is necessary. The GDPR in the EU is a great step, even if it took them a very long time to act and fines were small relative to Meta’s income.

The situations in the US and the UK, however, are a long way off from the EU. The UK is too small and isolated to act with any real teeth and the US is currently pro-abuse.

You may be thinking of some proposed legislation purported to benefit the online safety of kids. But those proposed laws were written by the companies they’re meant to legislate. They’re written in such a way that no social media site could possibly comply with them unless they have the resources of Meta. The version proposed in the UK would have outlawed Wikipedia. They’re meant to extend monopolies, not to protect kids.

Indeed, the language they use for marketing these ideas is the same language used by the governor of Florida while enacting rules against trans youth. “Letting kids be kids” means keeping them away from knowledge about trans lives, gay lives, protection against STIs, or any kind of sex or gender education. Enshrouding children with enforced innocence is compulsory cisgender heterosexuality. It is “anti woke” ignorance in which discrimination is tolerated by its antidotes are not.

The version of this just passed in Australia requires age verification for the entire country for many normal activities. This hampers anonymity, puts people subject to abuse at greater risk, and deprives kids of vital information.

We must stay and fight!

Karl Marx thought that the revolution would come when the workers seized the tools of production. Even now, people are clinging to Twitter – a site owned and controlled by somebody who Seig Heils – vowing to hold their ground.

But this isn’t like holding on to a piece of land against an advancing army. The oligarchs not only own the land, they own the physics. It’s like fighting G-d. They control who, if anyone, sees your posts and everything that you see. That is not at all like real life or even like ancient myth. G-d sometimes plunged people into darkness or plagued them with flies or even opened chasms beneath them, but everyone present was in the same reality, seeing the same things. That’s not true on a virtual platform.

Fox News used to run a show called Hannity and Colmes. Hannity was a tough, jockular bloke who was right wing. Colmes was a tame, soft-spoken liberal. They faced off each other to debate, except they didn’t. The terms, the framing, the guests, and everything about the show was meant to give right wing audiences an illusion of debate, but it was never a fair match. Even the settings of the microphones was such that the right wing voices were objectively louder than the liberals. If Colmes had been actually effective at countering right wing narratives and framing, he would have been fired.

Nobody is actually “staying and fighting” on Twitter. They’re just the loyal opposition. They’re a figleaf of balance where none exists. They’re being used and exploited and unlike Colmes, aren’t even getting anything in return. He got paid. Liberals on twitter are giving resources and cover to Musk.

Some of the corporate platforms may “feel” more balanced, but their owners are loyal to Trump and are quickly lining up. In the West, the workers did not ever end up seizing the factories they worked in. The means of production stayed in the hands of capital. But at least Marxists had a credible plan for how victory might have come about. There is no credible path wherein Facebook users seize Meta. There’s just not.

You Get a better world by building it.

Leftists talk about the “power of the people”. The people are building alternative platforms which are not under oligarch control and are structurally resistant to capture. That’s the way forward. Join a movement that will immediately (although individually) solve several of the problems listed above and which provides a route for the future.

A better world is possible and is much less far away than it seems.

But it does mean stopping giving all your data to Meta, Google, Apple, Amazon, and X.

Join the movement. Go to fedi.

Mastodon Instances

What if I pick the wrong one??

Well, you might have a bad experience and wander away forever, which would be sad, but not the inevitable result. If it’s easy to move between instances. If I decide that queer.party is too unserious, I can just move to scholar.social. It’s only a few clicks and my contacts would all move with me, so I wouldn’t miss your posts and you wouldn’t miss mine.

Of course, this is computers and real life, so there will be a few hiccups, but I’ve moved a couple of times and it really is very easy.

Hey, you forgot – !

If you amazing instance has open signups, please do leave a comment.

But what about Bluesky?

This platform – invented by the guy who started Twitter, then refused to moderate it properly and eventually forced the sale to Musk after Musk wanted to back out- sorry, where was I?

Bluesky has a single point of failure. They could decide to sell it to Musk too. Or to Meta. Or to Google. Or to Amazon, or to whoever. It’s backed by capital, so it’s for sale.

To prevent this, there’s a group of people trying to build a “spare” server so Bluesky users can easily hop between them when the main Bluesky stops being in the fun early phases of trying to build up a user base and moves on phase 2 where it tryies to wring data and profit out of everyone. The people making the spare estimate that their server will cost $30 million USD and take three years to set up. That’s apparently not counting running costs after those three years are up. Which may be a moot point, as currently, this is also not technically possible. It requires the capital-backed team at Bluesky to build the tools to make this possible.

And if the hypothetical $30 million dollar spare server also gets caught up in US politics, what then? Do they need to raise another $30 million?

By contrast, a small mastodon (or other fediverse) server can go up in an afternoon and be run for a few dollars a month. Nobody quite knows how many are running right now- it’s in the thousands. Some only have one user. Some have hundreds.

The social media project with thousands of people working independently as part of a loose movement is harder to capture than a centralised, expensive project. It’s not just run by one or two teams. It’s not in one or two countries.

I know your friends are on Bluesky. . . . Like they are on facebook and were on twitter and were on myspace. . ..

Part of the reason people like the fediverse is that it’s really very easy to move between instances. If queer.party turns out too be too unserious, I can go to scholar.social and keep my contacts. I would argue that this is better than herding ourselves into yet another walled garden that cages us. To another billionaire who turns fascist.

You can be on many websites at a time and you don’t have to choose – it’s possible to have both kinds of account. I’m just kind of tired of being caught in traps again and again and again.

Get Away from Meta and X Now

We’ve all seen the pictures from Trump’s inauguration – Elon Musk, CEO of Twitter and Mark Zuckerberg, CEO of Facebook, WhatsApp and Instagram; stood in the front row. And of Musk giving a Nazi salute. The CEO of TikTok was not in those pictures, but he was also there. The collaboration has already started. Facebook has already helped arrest and prosecute people for abortion.

Ditch WhatsApp

Get Signal instead. I’m on there. Find me via my phone number or send me an email.

Ditch Insta

The hot new platform is PixelFed. You pick an “instance” to join and then can follow any other PixelFed user on any instance. I’m trying out Pix.lgbt, which is run by a trans woman.

Pixelfed is part of the fediverse. (keep reading for more)

Ditch Twitter (or Threads)

As in, actually delete your X account. Don’t just stop using it. You need to deactivate the account, wait 30 days and then demand that the data actually be deleted.

The popular replacement for twitter is Mastodon. But don’t just pick an instance at random, because they all have different moderation policies. For queers and allies, a good one is https://lgbt.io. If you’re a musician, you might enjoy https://sonomu.club/. If you’re Jewish (and get on well with liberal zionists), https://babka.social/. If you’re not sure, just do lgbt.io. It’s extremely easy to move your account between servers, so if you decide later that you should have been on a different server, you can move. However, your early experiences are going to make you feel happy or not, so do get a recommendation for an instance. The flagship one has moderation problems and puts many people off.

Mastodon is part of the fediverse. (keep reading for more)

Ditch Facebook

You could just join Mastodon, but for people who like nicely threaded replies and discussions where you can see who has replied to what, people like Misskey (or the million sub-variants of Misskey). I’m trying out https://blahaj.zone/ which is very queer friendly.

Misskey is part of the fediverse. (keep reading for more)

The fedi-what?

Mastodon, Pixelfed, Misskey and several other platforms all interoperate. If you join any Matsodon instance, you can follow anyone on any of them, on any instance. The differences between them are the interface, the moderation, and the community that is local to each instance. (Pixelfed, reasonably, only shows posts that contain pictures, so isn’t a good way to follow Mastodon users.)

In practice, this means that wherever you join, you can follow me: @celesteh@lgbt.io. (You can also follow this blog: @celesteh )

This is important because it means that this network cannot just be purchased by Elon Musk, even if he buys this blog, he can’t buy every single Mastodon server. This network can never be fully captured by oligarchs.

Getting started

I just wrote a thing about how to sign up at another blog yesterday, so go read that.

Once you’re signed up, upload a profile image, fill out your bio and write a little post.

Then follow me. Send me a message if we know each other online or in real life.

Tell your friends where you’ve gone. And why. If you want to post this message to X or any Meta property, you’re going to need to be cryptic, because they will not let you link to their competitors in a post.

Other Posts in this Series

The Federation

Remember the days before Facebook, when people were on MySpace or Classmates Reunited, or Friendster? Alas, all those sites lost too many users and stopped making money and shut down. And the sites that were supposed to kill Facebook, like Ello, which failed to gain critical mass, never made any money and shutdown. Or Diaspora*, which everyone was on for 5 minutes, but it was kind of alpha, so people mostly wandered away from and then it didn’t shut down.

Diaspora* wasn’t a commercial project and never needed to make money for investors. It just needed to fundraise enough to keep the servers turned on, which it did. Some people kept using it. And that’s all it takes for a non-corporate network: some interested users and paying the server fees.

Diaspora’s software is still being developed and is a lot more robust and faster than it was during it’s 15 minutes of fame. Of course, the servers have fewer users than they did back then, but are still fairly gigantic.

Facebook’s active user base is a lot bigger than many countries, so they have a lot of computers behind the scenes, working together so that, to you, it looks like everything is one one computer. This requires a lot of central control. Diaspora doesn’t follow this model. Instead, it’s more like email. If I use hotmail and you use gmail, we can still send each other letters, we just know that our email address is our users name AND the server name. Diaspora is like that, so my diaspora address is celesteh@joindiaspora.com. It looks like an email address because it has a user name and a server name, but it’s not for email, it’s for social networking.

Hotmail and gmail are operated separately, but they both understand how to send email. Similarly, all the diaspora servers, called ‘pods’, are separate from each other and are run by different people or groups of people. There are less than 300 pods, many of which have tens or hundreds of thousands of user accounts. (Maybe including your account from back in the day, waiting for you to log back in.) All of these pods, together with their ability to communicate is called ‘The Federation.’

The Federation is still going and has more active users than you might guess. A lot of people leaving facebook found their old diaspora accounts and logged back in! But they probably found that most of their old contacts weren’t still active. I still have my old account, but I don’t log in every day. Diaspora is built to protect privacy and I can think of some great use cases, but it’s hard to deploy. It’s also built to resist censorship, which was a major issue at the time it was designed, which means also that it’s hard to moderate.

Part of the difficulty of moderation is the size. It would take a large team to deal with tens of thousands of users, since figuring out if somebody is misbehaving requires a lot of time and looking at context. But also, the anti-censorship values have lead to a lot of moderators to take a hands-off approach and thus they tolerate racist posts and hate speech because they don’t want to censor. They say people can block each other, but I don’t find this to be sufficient. Of course, somebody setting up their own pod could take a different approach, but, again, they’re still difficult to deploy.

The Federation, for all it’s faults, does respect your privacy and isn’t trying to make money off your data. It’s not my favourite part of the internet, but it’s better than facebook. I do still log in. It is possible for communities of respectful groups to arise and most of the conversations I have on there are pleasant.

If we know each other on twitter or facebook, do connect to me on diaspora and say hi. I’ll give a Blessing to anybody leaving facebook!