Continuing to work through Etsy’s guide to holiday marketing, let’s look at what else customers (that’s you!) need:
- They need context. They need to know why, among all those other gift ideas threatening to bury them, your product is a good choice for specific people.
In my previous post, I wrote: ‘This is noise music for busy professionals, for people who are new to noise or for folks who just like miniatures.’
Consider for a moment that every culture of humans on earth makes art and music. No matter how isolated or remote, everyone’s got art and music. Music is a human universal. Indeed, it’s part of what makes us human. We all know we need music – that’s why mp3 players are so popular. But why noise music in particular? And why miniatures?
Well, what is noise? This gets into some deep philosophical issues! There are some great books on this that I can’t hope to summarise here, so let’s just say that noise music is made up of sounds not often currently used in music. Noise has sounds, textures and forms that are currently outside of established boundaries of most music – for now. But music is constantly changing and needs new forms, sounds and textures! Today’s noise sound is tomorrow’s pop sound. Noise music is, in fact, the future of music.
It’s not the immediate future. Indeed, noise music offers potential futures. But by listening to noise music, you hear the cusp of music before others. If you’re a busy professional, you know that those who get ahead are the ones who anticipate trends before they happen. So much capitalist success is realising what’s going to be in demand in advance, so you’re able to come up with the supply.
Obviously, for capitalists, there’s more to life for work – there’s also conspicuous consumption. But it’s good to be in practice on keeping ahead of things, inside and outside your fields. Your friends and colleagues will recognise your far-sighted views, when you share a commissioned noise music piece on your social media account – whether on the tried and true CIA-data-gathering of facebook or the trendy and exciting ello, your contacts will know that you’ve got your eye on the horizon!
Because the piece is short, it gives you a bite-sized glimpse into the future, without unmooring you from the demands of daily life. Yes, you’ll be transported, but still have plenty of time to make your train! And, indeed, your associates who are curious about your new work of art, will be willing to give the whole thing a go. Your cultural capital will increase as a result of your far-sightedness and the easily digestible length. What could be conspicuously consumed than a short musical commission!
Is someone in your life is a rampant capitalist, super busy or would just appreciate and extra bit of cultural capital? Short noise pieces make great gifts. Order now and delivery is guaranteed in time for Christmas or Hanukkah. Act now to get the sale price of just £5 for one piece!
