YouTube, SoundCloud, etc, are for distributing product, not authoring it. This is less true for programmers.
Kinetic typography is animated text.
He had a system to music videos etc with text or maybe lyrics appearing in time.
Video is a pure function of time. Exported video projects are rendered images. But you can write a function that given a time, generates an image. This creates a real scalability.
The website text alive does this with text animation of lyrics. The system analysis the song and the lyrics and automatically m makes a video draft. The user can then edit it.
‘Everything is interactive’ via a set of sliders.
The video is generated with Java script. The faders are automatically generated.
You can modify the JavaScript. And make derivative videos.
This really shows the power of svg+JavaScript.
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