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30 November 2006
The Hema in Den Haag actually managed to feature Zwarte Piet in a positive way.
The chocolate Sinterklaas and Zwarte Piet avoid the use of racist images.
Although Hema used pictures of an old man for Santa, they avoided having any human representation of Zwarte Piet at all (aside from kids in costumes). Also, unlike any other place in the Netherlands which has both Sinterklaas and Piet, Sinterklaas is featured more prominently and the depictions of him vastly outnumber the depictions of Zwarte Piet.
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